Radcliffe Financial was a class project. We began by choosing and animal, and drawing it. I chose an Eland (which is a giant gazelle that lives on the Savannah). After much drawing, I came up with two Elands butting heads. We then cut down our designs to the barest of elements, and I arrived at the triangular image you see before you.
After playing with color, what the graphic said to me was:
Which in my mind, paired perfectly with a finance management company. I then created the rest of the branding collateral, including stationary, business cards, debit cards (because maybe this company is working on opening their own banking system), even pen designs.