BRANDING ART DIRECTION PAINTINGS & DIGITAL ART PHOTOGRAPHY

BMER

Movies

Mantra Bakehouse

Choclatique

Galloway Endeavors

Mantra Bakehouse

Radcliffe Financial

Peaceful Traveler

ebaileyo

Radcliffe Financial was a class project. We began by choosing and animal, and drawing it. I chose an Eland (which is a giant gazelle that lives on the Savannah). After much drawing, I came up with two Elands butting heads. We then cut down our designs to the barest of elements, and I arrived at the triangular image you see before you.

 

After playing with color, what the graphic said to me was:

Strength

Growth

Evolution

Which in my mind, paired perfectly with a finance management company. I then created the rest of the branding collateral, including stationary, business cards, debit cards (because maybe this company is working on opening their own banking system), even pen designs.